Each month, Proudly Portugal invites an individual or brand to share their LGBTI+-related knowledge and advice about visiting, relocating to, or investing in Portugal.

This month, we hear from W Algarve, a local expert and a global brand recognised for supporting diversity.

Enjoy Inclusive Luxury in Southern Portugal

W Algarve, one of the Algarve’s newest luxury hotel developments, sits on top of the cliffs in Albufeira, removed from the city’s bustle. Aligned with the W Hotels & Resorts worldwide brand and its parent, Marriott International, the hotel is committed to excellence, modernity, and inclusiveness in everything it does. This combination makes W Algarve ideal for those looking to balance innovative experiences and premium leisure. 

Here, diversity is not just welcome; it is nurtured. As an LGBTI+-friendly destination, W Algarve stands out as a safe place that encourages the uniqueness of every individual, and as a place for families—however defined. This is reflected in communications and programs like Come As You Are, Together in Glamor, Queer Me Out, and What She Said, which demonstrate W Hotels’ motto and commitment to Stand for Something

Pampering Accommodation

The hotel’s spaces are designed and organised to stimulate all five senses. And it approaches local culture and tradition from an unusual perspective, creatively blending in symbols to immerse guests in a unique universe from the moment they check-in to when they depart. The 134 west-facing rooms and suites, and 83 residences are equipped for stays of all kinds by groups of friends, couples, and families. Premium rooms include 10 WOW suites that live up to their name. All have a private terrace. And for Extreme WOW, there’s the W Residences Penthouse, with 458 square meters, two bedrooms, and a private plunge pool.

And because holidays mean refreshing both body and mind, the hotel’s AWAY Spa has six treatment rooms, a hairdresser, a manicure and pedicure bar, and an outdoor relaxation Wet Lounge with a sauna, Turkish bath, whirlpool and sensory showers. W Algarve even offers direct access to Praia da Galé, available to all who stay at the hotel and seek direct contact with nature in an environment away from the high-season crowds.

Dining and Entertainment

When it’s time to eat, Paper Moon offers elevated Italian cuisine with the quality seal of its famed Milanese namesake. Breathtaking views, a wide range of cocktails, and essential pizzas and pasta will satisfy the eyes and the palate. At Market Kitchen, indulge in breakfast, brunch, and themed nights like Sushi Madness. Or try bold combinations of Portuguese cuisine with an international flair. Bars throughout the property offer creations by the hotel’s mixologists. At W Lounge, choose from a range of Foraging cocktails (made from ingredients harvested in nature), and a wine list curated by female oenologists.


Finally, come sundown, W Algarve helps everyone comfortable in their skin. This focus guides the hotel’s events, open to guests and others who seek out a place to escape and have fun. Like W’s worldwide, the hotel showcases the coolest and most colourful parties in the Algarve, with music curated to make unforgettable moments. AIR and W Lounge host established and emerging artists from the most popular venues on the local and global circuits.

Image of W Algarve spaces
The hotel’s spaces are designed to stimulate all five senses. It approaches local culture and tradition from an creatively perspective, blending in symbols to immerse guests in a unique universe.
Imagem of W Algarve kitchen
At Market Kitchen, indulge in breakfast, brunch, and themed nights like Sushi Madness. Or try bold combinations of Portuguese cuisine with an international flair.